Lei Xia Founder & CEO
Lei Xia is Founder & CEO of ICZOOM. Lei'svision for ICZOOM is to use data and technology to modernize the electronic components market. Lei, along with COO & Co-Founder Darrow Liu, launched ICZOOM in 2012, with the goal of establishing an eCommerce exchange platform that uses transparency to deliver commodity pricing.
Lei brings with him 25+ years of experience in the electronics industry and a strong understanding of the industry eco-system, supply chain and legacy problems. Lei began his career as a management trainee at Arrow Electronics at their New York headquarters, and eventually became a senior sales manager for Arrow in Shanghai. Throughout his career, Lei found it surprising that an efficient market did not existing an industry with such a short product lifecycle (~ 18–24 months for most electronic components). This industry problem inspired Lei & Darrow to unite and develop a disruptive technology-driven solution for the industry.
In addition to beginning his career at Arrow Electronics, Lei also worked at NEFAB China, and RGL Beijing in the 1990s. He has a B.S. degree in Electrical Engineering from the University of Alabama.